Audi market share boosted as sales numbers hold

Press release from Audi:

Audi's aggressive growth strategy has paid off in increased market share. For October, 2008, Audi reached a market share of 8.6% within its competitive set, up from 6.2% 12 months ago. Audi’s car share performance was even stronger, increasing 3.6% to 11.1% for October.

Additionally, Audi sets a sales record in October, despite the worst sales climate in nearly 25 years. Strong performances from the A5, A8, R8, and all-new A4 models contributed to Audi’s success.

“Audi’s market share is rising because consumers become more discerning during challenging times,” said Johan de Nysschen, Executive Vice President, Audi of America. “Tough economic times inspire greater selectivity in the purchase of a luxury car, and that plays to Audi’s strengths. The current economic climate is a huge opportunity for us.”

Audi was the only brand to report growth on a car basis in the import high group in October and is the only manufacturer that has positive car share year-over-year. The import high group is a competitive set of vehicle brands that includes Audi, BMW, Jaguar, Mercedes, Porsche, Saab, Volvo, Acura, Infiniti, and Lexus. By comparison, competitors BMW, Mercedes-Benz and Lexus saw car sales drop 15.1%, 42.3%, and 37.9%, respectively for the month of October.

You can't fault Audi for really continuing to push their product and the parallel growth, despite the fact that really they are celebrating the lesser of two evils--while the growth is not significant, at least it's not the numbers that other luxury car makers have posted. It's definitely something worth noting though, especially in the global economical scheme of things.

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Audi market share boosted as sales numbers hold

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