Chevy Cobalt On The Move

By all accounts, the Chevy Cobalt has been a nice success for GM since its launch in 2005. In Canada specifically, Chevy sold almost 32,000 Cobalts last year placing it safely in the top-5 best-selling cars country-wide. Let's put this in more perspective for you, the Chevy Cobalt out-sold the Toyota Camry in Canada for 2006. Not bad at all for a newly minted GM product.

One thing the Cobalt really has going for it, pricing. The Cobalt is priced to compete directly with the likes of Toyota Yaris, Nissan Sentra and to some degree the Chevy Aveo too, all cars that are not as refreshing, a little smaller and rough around the edges when compared to the Cobalt. Intelligent product pricing steers the Cobalt away from directly competing against top-selling stalwarts like the Honda Civic and Mazda3.

The Chevy Cobalt is on a roll, and there appears to be no end in sight. Canadian April sales numbers show Cobalt sales are up 33% this year. In addition, a recent consumer survey done by Edmunds.com named the Chevy Cobalt the 'Consumers Most Wanted' sedan in the 'Under $15K USD' category.

Receiving 29 percent of the vote, Chevy's compact four-door nudged out the Nissan Versa, which got 23 percent. Third place went to the Toyota Yaris at 17 percent. There was a tie for distant 4th at 8 percent, with the Scion xA drawing even with the Hyundai Accent and Kia Rio siblings. The soon-to-be-discontinued Saturn Ion pulled 7 percent of voters, while the Chevrolet Aveo garnered 6 percent. Filling out the basement were the Suzuki Forenza and Suzuki Reno at less than 1 percent each.

via: [gmcanada]
via: [edmunds.com]

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Chevy Cobalt On The Move

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