Chrysler's sales plummet 35% for October

Press Release from Chrysler:

Chrysler LLC today reported total October 2008 U.S. sales of 94,530 units, down 35 percent from the same month last year. Sales for October reflect an overall industry decline and reduced fleet sales.

"While October was a very tough month for everyone in this business, we as an industry must focus on the fact that there are still many serious car buyers out there, and every company has an equal opportunity to win their business," said Jim Press, Chrysler LLC Vice Chairman and President. "From a Chrysler perspective, we are pleased that despite this marketplace downturn, our critically important Dodge Ram launch is on schedule and our overall pickup truck share is on target. We look forward to rolling out the rest of our 2009 model year vehicles with improved quality and fuel economy and fighting for those customers who are in the market."

Wow, that was a whole paragraph of fluff, wasn't it? On the positive side, The Jeep Patriot continued to increase sales over 2007 year to date, and the Dodge Challenger improved over 27% from September. While these segments are doing decently, Chrysler doesn't have the proverbial "guns" incentive wise to compete against the Red Tag sale or the zero percent financing that Toyota is offering, but I guess that won't matter much if the merger goes through, now does it?

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Chrysler's sales plummet 35% for October

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