Even with sales fleeting, Big Three cutting fleet sales

Fleet sales normally can bolster overall sales to automakers in the rental business, and even with all of the big three companies experiencing staggering sales declines, the American car makers are still deciding to cut sales fleet-wise in order to increase the possibility of resale values.

Chrysler has dropped their number of fleet sales by 45K units, which represents a 17 percent decrease, GM has cut their fleets by 40K (14%), and Ford comes in with the least amount of decrease—25K (9%). A counter strategy that the companies have undertaken is to give the actual rental fleets that they are selling with more robust options available to better show off the perks of owning one of their cars.

Is this the way to go? To me, in order to make yourself more profitable, you make as many sales as you can—to me, trying to save the resale value in the face of recession and not considering that some of the models overall won’t sell well just simply because of the shift in demand overall doesn’t really bode as a smart move by these guys, and to think that offering more bells and whistles in order to “smoke and mirror” consumers is a huge gamble. In a society that is becoming more green-prone on a daily basis, this is another move that just doesn’t make sense.

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Even with sales fleeting, Big Three cutting fleet sales

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