NASCAR not losing Chrysler, but losing dollars

Citing that NASCAR is pretty much like everything else that Chrysler has invested marketing dollars in as an end product, Dodge/Chrysler brand director Mike Accavitti told Reuters. “We have to reduce our spend. We have to get our expenses in line with our revenues.”

He said that Chrysler originally had plans to spend more than 30 percent next year. The company will still honor contracts with three race teams it sponsors.General Motors and Ford have similar plans, and GM has said that the track sponsorships it has will not be renewed once they expire.

It's a pretty sad day when a sport that is solely based on cars can't even be backed by those that make them. Although my guess is that once the Big Three (or will it be two? One?) gets back on their feet a bit, NASCAR will get the first piece of the financial marketing pie.

Recent Entries:
· 2011 Ford Explorer
· Honda Announces Mileage Marathon Winner
· Cadillac Converj is GM's next electric car

[ READER COMMENTS ]

Add your comments...

We kindly ask that you keep your comments relevant to this blog entry. Abusive or inappropriate comments or comments that are specifically promotional in nature may be removed.

Your Name: (required)

Your Email Address: (required, will be kept private)

Your Website's URL: (optional)

Would you like us to remember your info for next time?
YesNo

Your Comments: