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No one is immune: Luxury car sales dip

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Even in a shaky economy, the luxury car segment seems to show historically little to no effect. The assumption is that because people who can normally afford this type of car aren't as dramatically affected when the economy takes a downturn due to their more-than-needed resources, so therefore the sales numbers for these types of cars are relatively unscathed. However, in this day and age, that is not holding true, and the significant impact on other major areas of concern in the United States has now rippled to a downturn in luxury sales.

In fact, there are more luxury vehicles being sold with low financing and discounts than ever. Typically, these types of things don't happen--again, because luxury owners are not bargain shoppers--but with everything else affecting people's pocket books, including a very weak dollar, stock market plummets, housing market woes, the list goes on and on--the car sales for such are starting to weaken considerably.

One item that people seem to forget about as well is the downturn in leasing--because so many middle class individuals had to stretch with leasing to be able to get these status symbols, now that type of mentality is out the window, which again plays significantly into the bottom lines. It's kind of a scary thing to think that the big boys that normally are unfazed by these types of outside issues are having to start pulling out gimmicks to get more customers, but here we are....

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