Zero is the magic number for Toyota

Things must be bad if Toyota is doing this.

In a move that has not been made by the Japanese auto maker since the 9/11 attacks, Toyota, which underwent a 32% sales decline last month as compared to the previous year, announced that for 11 popular models that they would be offering zero percent financing. The financing deal, available to customers with good credit (boy isn't that a difficult statement nowadays!), is offered on the Corolla, Matrix and Camry, as well as the Rav4 and Highlander car-based crossover SUVs. In September, sales of these models held up better than the company's overall sales, declining only about 25% in most cases.

Where Toyota is hopeful the incentive will really pay off will be on its trucks and and truck-based SUVs: The FJ Cruiser, 4Runner, Sequoia, Sienna, Tacoma and Tundra. As with other companies struggling with these big gas-guzzlers,Toyota's overall pick-up sales, for instance, were down 47% in September, the company reported.

Well, I'm all for anything that can help consumers, so this is definitely a good thing, especially because it is with those that sell in the highest volume, so it has to be enticing to those that may be considering a new vehicle at this point.

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